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Five Simple Winter Website Checks

January 23, 2018 11:43 am Published by

GDPR-Booklet-on-Table

Is your site secure?

Google is on a mission to make the web a more secure place. So if your website doesn’t have an SSL certificate, then you need to act fast and get one.

Ok, let’s get technical for a moment: What’s an SSL certificate I hear you ask? SSL certificates encrypt the data transmitted between the person who uses your site and your website. They protect sensitive information, like credit card details, from hackers and online criminals.

If you sell things online, it’s essential that you have one. Ok, you don’t sell online: are you ok? Well, if your site has a contact form, visitors will see a security warning in Google Chrome if you do not have SSL. 

Chrome has 47% of market share so millions of people, including your customers, will notice Google’s SSL warnings. A recent report by HubSpot Research shows that 82% of online users would leave an unsecured site.

We can add SSL certificates for you from £49 +VAT.

Does your site load fast?

More than 40% of visitors leave a site that takes longer than 3 seconds to load.

Google is in a rush and knows you are, as well. That’s why it displays in its search results the websites that provide the best user experience at the top of the page. If your site loads slower than others, it doesn’t rank as well as the one that’s quick.

Various websites can test the speed of your site. They can show how the site you’ve built is slow and shocking at loading, or if it uses terrible coding practices.

While it’s great to get green marks on every speed test, what matters is the actual perception of speed, not the recommendations to your site architecture. Plus, these tests are not perfect. Sometimes they don’t detect speed enhancements that your site already uses.

But remember: a good website is all about balance. Yes, speed is crucial, but so are design, function and the ability to update information. 

At Soapbox, we create websites that feel fast AND look fantastic.

Is your website mobile friendly?

Mobile friendly sites may feel like old news. So you may be surprised to learn that Paypal have found that only 18% of the UK’s small businesses a website that adapts to a mobile device.

If your website isn’t mobile-friendly, it needs to be. Most people come to your site via mobile device. So we need to think about our audience. Websites, where you have zoom and pinch, provide a poor user experience.

It’s crazy that so many small business sites are failing to make the switch to mobile friendly. They could be gaining an edge on their competition. But they’re probably too busy online fiddling with an unresponsive site.

Get in touch, and we’ll tell you if your website is mobile friendly.

GDPR

Hey, can I have your phone number? No? What about your email address? Still no? How about in return for a free guide or a discount coupon?

If your site doesn’t ask your visitors for their details, it should. It’s an excellent way to expand your audience.

But whether you’re looking to promote your business, or sell online, you need to keep the new General Data Protection Regulation (GDPR)  rule in mind. Even if you only have Google Analytics running on your website, or just a simple contact form, you’ll still have to comply

From 25th May 2018, GDPR rules come into force. You’ll hear about this a lot. Online privacy is a big deal.

I know what your thinking, ‘May is months away. I’ll deal with it nearer the time.’ But there are some easy things you should do right now, which mean you won’t run into trouble later.

Download our free guide here.

Are you promoting your site?

Remember how Kevin Costner said, ‘If you build it, they will come’?I’m sure Kevin’s a nice guy, but he was wrong. Ok, it might work for baseball fields, but it’ll not do anything for your website. You have to contact your customers about your services, in different ways, over and over. If you don’t, your competitors will.

Successful marketing relies on using a mix of methods. Have you noticed the Facebook posters in your town lately? Even Google send post things out. If these global brands rely on a blend of offline and online marketing, then it’s right to think it might just be the way forward smaller businesses too.

How many ways can your customers find out about your website? Chat with us about tested ideas for raising the volume, and quality, of visitors to your site.

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