Hey there. Do you work in the health & beauty sector? If you do, then you’ll know how difficult and confusing it can be to market your business in an ever changing world.
Health & Beauty Marketing: Where To Begin?
A Google search will provide you with various marketing techniques:
- Pest Analysis
Marketing, like most industries, is full of jargon. It’s hard to make sense of all the different marketing information out there, to know what tips and tricks will work for your business.
Health & Beauty Marketing: We Can Help
But don’t worry. We’re here to guide you through the health & beauty industry’s marketing muddle.
We have extensive experience in printing and designing in your industry. And we’ve distilled that knowledge into a handy guide, which has creative ideas and tips that will help boost your business’ sales.
Health & Beauty Marketing: Our Promotional Staples
We’ve put together a core range of printed products and activities that will form the backbone to your marketing.
In our Marketing Tips & Advice For The Health & Beauty Industry Guide, we not only list our essential items, but we’ll, also, give you a wide range of ideas that you may not have considered.
Health & Beauty Marketing: Communicate Your Ideas Clearly
There are loads of ways to promote your business to your existing customers and new ones.
The communication section of our guide explains ways to achieve this with a broad range of tips and tricks to win over the hearts and minds of your customers.
Remember what you put into your marketing, you will receive back at the other end. If you do nothing, you can’t expect to gain more business. With a bit of planning and a focused marketing message can result in amazing results.
The beauty and personal care sector, as you are well aware, is a competitive industry. So whether you’re a beauty salon, spa retreat or cosmetic boutique, it’s vital that you have all the right ingredients to make your business to grow.
Health & Beauty Marketing: Affordable & Useful
A solid marketing plan doesn’t have to break the bank. It can create a platform for you to establish your brand, making you instantly recognisable to both current customers and potential ones.
Our aim is to highlight some key products and activities we have seen succeed over our years of marketing, as well as giving you some handy tips we’ve noticed along the way. Sharing is caring after all.
Health & Beauty Marketing: Marketing online
Promoting your business on the internet can be confusing. Do you need a website? Should you use Facebook? Or do you need both?
Different social media sites can achieve different outcomes for your business. And you can use a website can for various things, like making bookings or selling products online.
Our Marketing Tips & Advice For The Health & Beauty Industry Guide takes you through the essential things you need from your website. It, also, provides inspirational ideas on how to make your site more useful for users. Remember the longer people spend on your site, the more likely you’re to make a sale.
Health & Beauty Marketing: What Is SEO & Why You Need It?
Search Engine Optimisation (SEO) converts your site from one that hides in the darkened recesses of the web, to one that’s found on Google, while outperforming your competitors.
Lots of businesses spend a lot of money on SEO, but their SEO isn’t set up in a way that works.
Our guide offers unbiased advice on how to get value for money from you SEO, and how to interact with Google to make your site more visible online.
Health & Beauty Marketing: What is Pay Per Click Advertising (PPC)
Pay Per Click (PPC), like SEO, is something that most of our clients have little knowledge about it works.
A lot of people organise their PPC campaigns badly and burn through the money you’ve set aside to market your company online. Planning your PPC campaign can improve campaign performance and make you more money.
We have SEO experts in every studio, and they love to talk about PPC. Give us a call to find out more. Or download our handy guide for a beginner level introduction.
Health & Beauty Marketing: How can I use social media & online reviews better?
These days, there is no way to escape social media. And why would you want to?
Rather than complaining about how long children and friends seem to spend connecting, updating, tweeting, etc. make social media work for you.
With so many platforms, which are free to use, and so many opportunities to connect with existing and potential customers, where do you start?
Check out guide for some pointers or pop into one of our studios to find out more. We love any excuse to put the kettle on!