Loyalty cards are an excellent marketing strategy. Thousands of companies use them to improve customer retention levels.
Here at Soapbox Design Glasgow, we can help you design personalised loyalty cards for your business – a sure way to get your customers coming back time and time again!
If you’re on the fence about whether your business needs a loyalty scheme, we’ve provided a list of reasons which will help you decide!
Loyalty Cards: what is a loyalty scheme?
Firstly, what is a loyalty scheme? Loyalty schemes are a marketing strategy that businesses adopt when trying to build a base of loyal and frequent customers.
Loyalty cards are a way of offering customers incentives in return for their repeat purchases.
After all, getting customers through the door is one thing, but keeping them coming back for more is another.
Cafés are a place we often see loyalty card schemes work well, for example: offering a free coffee with every 10th purchase.
Loyalty Cards: why loyal customers are important?
Why are loyal customers so important to your business? As well as increasing sales through repeat purchases, loyal and satisfied customers are an excellent marketing tool.
Satisfied customers are likely to spread the word about their experiences; a study by Nielsen proved that 92% of people trust recommendations from friends and family more than any other forms of marketing.
So loyal customers are an efficient and cheap way to raise awareness about your business!
Loyalty Cards: who can use them?
In today’s society, there is an abundance of competitors in the market and consumers have an abundance of choice.
Almost any industry can use loyalty cards, and if used the right way, it will ensure that customers are coming back to your business instead of spending their money elsewhere.
Not only will existing customers reap the rewards, but certain benefits may send new customers your way, too.
Loyalty schemes are relatively cheap. Studies have shown that focusing your efforts on retaining existing customers is seven times less expensive than the methods used to attract new customers.
Buying and promoting loyalty cards for your business is a cheaper and easier process than establishing a brand new advertising campaign to gain new customers.
Loyalty cards can increase profitability. As loyal customers return to you to receive rewards, they will be exposed to new products and services you have on offer.
Therefore, your clients will end up browsing and purchasing new goods, increasing sales for your business!
Loyalty Cards: providing insights into your customers behaviour
Finally, loyalty cards are an excellent way to research your market. They are a non-intrusive method of tracking your customers buying habits.
Loyalty cards provide valuable information, which will allow you to see which rewards are more successful than others and, therefore, what products or services people want to buy.
Loyalty Cards: the next step
Here at Soapbox Design, we offer various loyalty card options. If you are interested in purchasing loyalty cards for your business or if you would like more information, please contact us today.