With more than 4 billion views every single day youtube ranks just behind Google as the world’s largest search engine so its no surprise to see that roughly 78% of people are accessing youtube every week, and more staggeringly 55% of people are viewing it every single day. In terms of video marketing if you are not on the ball then you run the risk of getting left behind by your competitors.
Video content can take pride and place on your website, social media and other communication platforms. Google is a big fan of videos when it comes to improving the searchability of a website, and the fact that this content has the ability to be shared, liked and linked is a great way to build up authority on your website
The main advantage of video marketing has over other mediums of communication is that it has the ability to stimulate the user on a social and emotional level and it can do this through telling a story and helping to lead the client on a virtual journey.
“Videos marketing can attract a different audience, one that might not want to take the time to read a white paper or an article.”
By creating and sharing video rich content that is not only relevant but also engaging can actively help your ranking when it comes to search engines such as Bing and Google. Video marketing if done correctly can have benefits such as:
You would think that due to how effective it is that everyone had a video marketing campaign in place, this sadly is not true and there are still a lot of businesses that are regretting these decisions and not incorporating video marketing, that’s why we encourage a change of thinking in that respect as is an incredibly powerful tool when used correctly
Musically we’ve seen how useful video marketing can be to an artist you only have to look at how quickly Adelle’s single ‘Hello’ was viewed 1 billion times (87 days) to know how much content people are digesting, utilising a relevant and interesting video marketing strategy can prove to be a brilliant tool to gain exposure and interest, it comes down to one simple factor would you rather sit and read for 15 minutes or would you rather that information condensed into a 2 minute video.
“Video Marketing solidifies your online presence whilst building deep and meaningful relationships with your customers. It adds a personal touch to your brand whilst increasing your conversions!”
The creating on user generated content has the advantage as it builds trust. Instead of a review on TripAdvisor why not alternatively record your client giving the testimonial and then have that take pride and place on your website as part of your video marketing plan. The great thing about this means there are no scripts, there is no having to come up with a marketing plan, it’s honest and effective.
Get in touch with us at Soapbox Digital Media today in order to find out how to use Video Marketing to take your business to the next level. We have many exciting Marketing plans to suit all budgets and levels of ambition. What are you waiting for… Give us a call..!
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