When carried out properly, paying to advertise online can be incredibly effective. There are many types of paid online advertising but the most popular one is Google Adwords Pay Per Click Advertising. This the most effective, largely because Google is by far the most popular search engine.
With Pay Per Click Advertising (PPC) on Google Adwords, you pay Google for the ability to appear in the paid listings. These will appear as the top 3 shaded out listings and the column on the right on the Google search results.
PPC results will also appear in address boxes on relevant sites who allow advertising.
PAY PER CLICK ADVERTISING: WITH THE CORRECT ROI, IT CAN BE A GOLDMINE.
Pay Per Click Advertising can be so cost-effective as you only pay when somebody clicks your advert and comes to your site, as opposed to paying money to have people ignore the ad.
This means you should be only paying for traffic which should be targeted. Though not always the case, PPC Advertising results are displayed by the price each user advertising has to bid for it to appear in the results section. It’s basically a mini-auction for each keyword. However, the cost per click bid is not the only relevant factor that influences the results; the quality score of the advert also plays a big part.
Amateur users of Google Adwords have often taken the lazy and careless approach of just bidding more per click, some keyword terms can easily hit as high as £75 per click. In most cases, we ensure the cost per click is significantly cheaper, sometimes pennies compared to pounds, which can make it an excellent marketing strategy. At the end of the day, an effective marketing campaign manages to cost-effectively gain sales.
Our ability to optimise Pay Per Click Advertising campaigns means that we are often able to rank higher than competitors even if they are bidding significantly more. There is one very important consideration to PPC Advertising, however; when you stop paying, you stop appearing. There is no residual value like that obtained through organic SEO, where you might linger around the high ranks for a significant amount of time. This pros and cons of any campaign should always be evaluated fully.
For more information about Pay Per Click Advertising, or any other form of marketing, contact our friendly and knowledgeable team at Soapbox Digital Media today!
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