If carried out properly paid advertising online can be incredibly effective. There are many types of paid online advertising but the most popular one is Google Adwords Pay Per Click Advertising is the most effective, due to Google being the most used search engine.
PAY PER CLICK
With Pay Per Click Advertising (PPC) on Google Adwords, you pay Google for the ability to appear in the paid listings which appear as the top 3 shaded out listings and the column on the right on the Google search results.
PPC results will also appear in address boxes on relevant sites who allow advertising.
PAY PER CLICK ADVERTISING. WITH THE CORRECT ROI, IT CAN BE A GOLDMINE.
Pay Per Click Advertising can be excellent as you only pay when somebody clicks your advert and comes to your site.
PPC Advertising can be really cost effective as you only pay when someone clicks on your advert and goes to your website. As opposed to paying money and not having people click through to your website.
This means you should be only paying for traffic which should be targeted. Though not always the case PPC Advertising results are displayed by the price each user advertising has to bid for it to appear in the results section, it’s basically a mini-auction for each keyword. The cost per click bid is not the only mitigating factor that affects the results, the quality score of the advert also plays a big part.
Amateur users of Google Adwords have often taken the careless approach of offering more per click and for some keyword terms even hitting the £75 per click mark in 2012. In most cases the cost per click is significantly cheaper and can be an excellent marketing strategy as you are effectively gaining sales. As long as the return on investment is realistic then it works.
PAY PER CLICK ADVERTISING. MANAGED CAMPAIGNS WILL MAKE YOUR INVESTMENT GO FURTHER.
We are constantly able to optimise Pay Per Click Advertising campaigns to the extent where we are only bidding pennies per click in relation to pounds per click and ranking higher and getting more traffic.
There is one very important consideration to PPC Advertising. When you stop paying, you stop appearing. There is no residual value like that obtained through organic SEO. This pros and cons of any campaign should always be evaluated fully.
Contact Soapbox Digital Media today to find out more about Pay Per Click Advertising and other forms of marketing…
