Digital printing is becoming more and more popular – for a good reason, too. Whether you need business cards in a hurry, or you only need a few flyers for that last minute event you’re organising, digital printing is the best choice your job.
Below are some positive reasons for digital print, which will help you decide if it’s the best solution you.
Reasons to choose digital printing #1: Quick Turnaround
If you need your print job in a hurry, then digital printing is what you require. Unlike traditional offset printing, which requires the use of a plate to transfer the image or text onto paper, digital printing involves sending files from a computer, straight to the digital printer. This process allows for a quick turnaround for smaller jobs.
Reasons to choose digital printing #2: Ability to do small volume
If you need a few business cards, flyers or invitations then digital printing is essential. Due to the method mentioned above, it’s easy to print small or unusual volumes on the digital printer. Whereas offset printing is the way to go for larger quantities.
Reasons to choose digital printing #3: Cost effective
Due to its simple process, and due to the absence of a traditional printing plate, digital printing is more cost effective than offset printing for small runs.
Reasons to choose digital printing #4: Less Waste
Digital printing wastes less paper and chemicals, making it an eco-friendly choice for your next job. It also allows for quick colour proofing, without slowing down the overall project.
Reasons to choose digital printing #5: Personalisation
Perhaps the most important aspect of digital printing has been saved to our last point. Your can display your brand’s unique content on leaflets, brochures and other printed material. Doing this helps to improve response rates among a target market as they will engage with content that they find captivating.
Digital and offset printing both have positive aspects, and they each have their purpose. However, it depends on the type of job or product you need, as to which process will work best.
If you have a job you need to be printed, and you’re not sure which way to go, we are more than happy to have a chat and share our expertise. Contact us today for your free quote.